About Us

Passionate. Proud. Professional.

More Than Just Hair Removal

THE COMPANY

LOVE OF BEAUTY RITUALS

Especially now, daily rituals are important and connections with people are critical to well-being. We craft personal care products to inspire confidence and pride in your personal expression and value the role that beauty rituals play in your well-being. Beauty rituals enable moments of calm and relaxation wrapped up in self-care.

HERITAGE AND ETHOS

Our products were formulated with natural ingredients before it became the norm. Since 1995, our commitment has been to identifying solutions to beauty needs with a combination of natural, organic, and other safe, effective ingredients. We're also subject to EU restrictions of over 1,300 toxic chemicals that are often used in cosmetic products made elsewhere, so you can trust our formulations to be safe.

CERTIFICATIONS & QUALITY

We value transparency in our business practices and also ensure that our partners and suppliers are certified and comply with all national laws. For us, guaranteeing our clients get only products of the highest quality means having our own state-of-the-art research and production laboratories and working with trusted suppliers with a proven track record.

PROFESSIONAL WAX LINES

Created, researched and developed by our experts skilled in the art of hair removal so that you can trust our innovative formulas for highly successful waxing experiences

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OUR CERTIFICATIONS

We value transparency in our business practices and also ensure that our partners and suppliers are certified and comply with all national laws

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ALL SKIN TYPES

Each wax is individually designed for a specific hair and skin type.

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SUSTAINABILITY AND RESPECT

Formulation and manufacturing respect the environment.

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PARABEN FREE

Our products are paraben-free for health and safety.

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SENSITIVE SKIN

Provides safe depilation for all skin types.

QUALITY

For us, guaranteeing our clients get only products of the highest quality means having our own cosmetic laboratories and working with trusted suppliers with a proven track record. For this reason, in 2006, we set-up our own internal ISO 9001:2008 and ISO 22716:2008 certified production laboratory

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